Naturally, home buyers can find certain front door colors off-putting, which can impact sale price or potentially cause a buyer to walk away entirely. "We don't buy homes every day, so our brains are trying to take in a lot of information about a subject we're not familiar with and that's why certain cues like color are more impactful in our decision making." "Our behavioral scientists believe it's because buyers are navigating a complex environment with a lot of uncertainty," says Pendleton. The takeaway is that while paint is a relatively minor factor in the scheme of things, it's clearly something that buyers consider-subconsciously or otherwise-when valuing their potential new home. They were then asked how much they would be willing to pay for the home. Participants were shown one of 11 different front door colors, but all the interior images remained the same. The participants were shown an image of a front door to a home along with four images of the home's interior. who either bought a home in the past two years or planned to buy a home in the next two years. Zillow's survey included 1,549 participants from across the U.S. Contrarily, survey participants said they'd pay about $6,500 less for a home if the front door color was viewed as undesirable. In fact, that 2022 survey from Zillow we mentioned earlier found that prospective homebuyers said they'd pay roughly $6,500 more for a home with a desirable paint color. While the color of a front door comes down to aesthetics, it can ultimately impact a home's selling price. This Is the Best Time of Year to Paint the Exterior and Interior of Your House How a Front Door Impacts Selling Price
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